Cash for Gold
Every day I walk past these three "Cash for Gold" employees. Poor souls whose job it is to stand in the middle of St. George's Mall Street with chest-sized billboards hung around their necks. Yesterday, just as I was pitying them, I looked down and I noticed as if for the first time how I was wearing a Nike t-shirt. I really saw it. And the message embedded itself deep, deep within my mind, much deeper than if someone had screamed it across the marketplace. We are creatures of vision after all. The message was this: "You're mobile advertising." I couldn't shake this insight, and on the train ride home I noticed all the eyes bouncing off my t-shirt. Drawn there by - just what, exactly? The cool? The bright red color? The brainwashing? And I realized then, sick to my stomach, how wearing branded t-shirts is like making yourself a walking billboard, no different from those Cash for Gold guys. The only difference being that they're getting...